Details: The user can Ask, Answer, Explore questions while getting product details. The site was live and later redesigned visually but initial concept was maintained.

UX Solution: Simplify the process into three basic areas for product discovery and information. Later gaming aspects (badging, rewards) were incorporated. 


Home Page:
Unanswered questions:
My Questions: (showing question answered with recommendations)
My Answers:
Exploring Products:
Shopper's Profile:
Shopper's Profile (Edit)
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